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<article article-type="research-article" dtd-version="1.3" xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance" xml:lang="ru"><front><journal-meta><journal-id journal-id-type="publisher-id">inppd</journal-id><journal-title-group><journal-title xml:lang="ru">Инновационная наука: Психология. Педагогика. Дефектология</journal-title><trans-title-group xml:lang="en"><trans-title>Innovative science: psychology, pedagogy, defectology</trans-title></trans-title-group></journal-title-group><issn pub-type="epub">2658-7165</issn><publisher><publisher-name>Don State Technical University - DSTU, Rostov-on-Don, Russia</publisher-name></publisher></journal-meta><article-meta><article-id pub-id-type="doi">10.23947/2658-7165-2023-6-5-64-72</article-id><article-id custom-type="elpub" pub-id-type="custom">inppd-217</article-id><article-categories><subj-group subj-group-type="heading"><subject>Research Article</subject></subj-group><subj-group subj-group-type="section-heading" xml:lang="ru"><subject>ПЕДАГОГИЧЕСКАЯ ПСИХОЛОГИЯ</subject></subj-group><subj-group subj-group-type="section-heading" xml:lang="en"><subject>EDUCATIONAL PSYCHOLOGY</subject></subj-group></article-categories><title-group><article-title>Особенности восприятия различных форматов образовательного контента: проблемы эффективности</article-title><trans-title-group xml:lang="en"><trans-title>The Perception Features of Various Educational Material Forms: Efficiency Question</trans-title></trans-title-group></title-group><contrib-group><contrib contrib-type="author" corresp="yes"><contrib-id contrib-id-type="orcid">https://orcid.org/0000-0002-2753-8551</contrib-id><name-alternatives><name name-style="eastern" xml:lang="ru"><surname>Дружба</surname><given-names>О. В.</given-names></name><name name-style="western" xml:lang="en"><surname>Druzhba</surname><given-names>O. V.</given-names></name></name-alternatives><bio xml:lang="ru"><p>Ольга Владимировна Дружба, доктор исторических наук, профессор, заведующая кафедрой «Связи с общественностью»</p><p>344003, Ростов-на-Дону, пл. Гагарина, 1</p></bio><bio xml:lang="en"><p>Olga Vladimirovna Druzhba, Dr. Sci. (History), Professor, Head of the «Public Relations» Department</p><p>1, Gagarin Sq., Rostov-on-Don, 344003</p></bio><email xlink:type="simple">odruzhba@yandex.ru</email><xref ref-type="aff" rid="aff-1"/></contrib><contrib contrib-type="author" corresp="yes"><contrib-id contrib-id-type="orcid">https://orcid.org/0000-0001-9886-260X</contrib-id><name-alternatives><name name-style="eastern" xml:lang="ru"><surname>Хан</surname><given-names>Р. С.</given-names></name><name name-style="western" xml:lang="en"><surname>Khan</surname><given-names>R. S.</given-names></name></name-alternatives><bio xml:lang="ru"><p>Роксана Султановна Хан, кандидат экономических наук, доцент, доцент кафедры «Связи с общественностью»</p><p>344003, Ростов-на-Дону, пл. Гагарина, 1</p></bio><bio xml:lang="en"><p>Roksana Sultanovna Khan, Cand. Sci. (Economics), Associate Professor, Associate Professor of the «Public Relations» Department</p><p>1, Gagarin Sq., Rostov-on-Don, 344003</p></bio><email xlink:type="simple">primery@rambler.ru</email><xref ref-type="aff" rid="aff-1"/></contrib><contrib contrib-type="author" corresp="yes"><contrib-id contrib-id-type="orcid">https://orcid.org/0009-0006-3637-046X</contrib-id><name-alternatives><name name-style="eastern" xml:lang="ru"><surname>Тихиня</surname><given-names>П. А.</given-names></name><name name-style="western" xml:lang="en"><surname>Tikhinya</surname><given-names>P. A.</given-names></name></name-alternatives><bio xml:lang="ru"><p>Павел Александрович Тихиня, аспирант кафедры «Связи с общественностью», Донской государственный технический университет</p><p>344003, Ростов-на-Дону, пл. Гагарина, 1</p></bio><bio xml:lang="en"><p>Pavel Aleksandrovich Tikhinya, graduate student of the «Public Relations» Department</p><p>1, Gagarin Sq., Rostov-on-Don, 344003</p></bio><email xlink:type="simple">tikhinya1999@yandex.ru</email><xref ref-type="aff" rid="aff-1"/></contrib></contrib-group><aff-alternatives id="aff-1"><aff xml:lang="ru">Донской государственный технический университет<country>Россия</country></aff><aff xml:lang="en">Don State Technical University<country>Russian Federation</country></aff></aff-alternatives><pub-date pub-type="collection"><year>2023</year></pub-date><pub-date pub-type="epub"><day>22</day><month>12</month><year>2023</year></pub-date><volume>6</volume><issue>5</issue><fpage>64</fpage><lpage>72</lpage><permissions><copyright-statement>Copyright &amp;#x00A9; Дружба О.В., Хан Р.С., Тихиня П.А., 2023</copyright-statement><copyright-year>2023</copyright-year><copyright-holder xml:lang="ru">Дружба О.В., Хан Р.С., Тихиня П.А.</copyright-holder><copyright-holder xml:lang="en">Druzhba O.V., Khan R.S., Tikhinya P.A.</copyright-holder><license license-type="creative-commons-attribution" xlink:href="https://creativecommons.org/licenses/by/4.0/" xlink:type="simple"><license-p>This work is licensed under a Creative Commons Attribution 4.0 License.</license-p></license></permissions><self-uri xlink:href="https://www.inov-ppd.ru/jour/article/view/217">https://www.inov-ppd.ru/jour/article/view/217</self-uri><abstract><sec><title>Ведение</title><p>Ведение. Динамичное развитие информационных технологий в современном мире ведет к сопутствующему изменению образовательного процесса, базирующегося, во многом, на используемых технологиях. Появление новых форматов подачи информации, анонсируемых их разработчиками, как максимально эффективных для обучения, ставит вопрос о реальной эффективности данных форматов в образовании и их влиянии на восприятие обучающимися образовательного контента. Особенно актуальным является исследование влияния на восприятие студентами обучающего материала такого принципиально нового формата, как виртуальная реальность, в том числе в сравнении с привычными форматами видео и текста. </p></sec><sec><title>Цель</title><p>Цель. Оценка особенностей восприятия обучающимися образовательного контента, предлагаемого в различных форматах и, как следствие, его эффективности для образовательного процесса.</p></sec><sec><title>Материалы и методы</title><p>Материалы и методы. Исследование проводилось путем анкетирования участвовавших в эксперименте обучающихся Донского государственного технического университета, которым предлагалось оценить материал, предлагаемый в различных форматах – видео, текстовом и VR. </p></sec><sec><title>Результаты исследования</title><p>Результаты исследования. Проведенное исследование показало, что обучающиеся высоко оценивают VR-формат и видеоформат подачи информации, считая их наиболее легкими для восприятия, увлекательными, позволяющими наилучшим образом запоминать материал. Выделяя эти форматы в качестве приоритетных для дальнейшего обучения, респонденты все же отмечали сложности с полным погружением в материал.</p></sec><sec><title>Обсуждение результатов</title><p>Обсуждение результатов. Внедрение новых форматов подачи информации, в частности VR-формата, может обеспечить более полное погружение в материал, однако требует предварительного ознакомления обучающимися с предлагаемым контентом в формате видео или текста.</p></sec></abstract><trans-abstract xml:lang="en"><sec><title>Introduction</title><p>Introduction. In modern world, the dynamic development of information technologies leads to corresponding changes in educational process, that is, to a great extent, founded on implemented technologies. The new forms of information presentation are declared by designers as the most effective for teaching. Therefore, the question of their real value for education and their impact on the students' perception of educational content arises. The study of virtual reality, which is in principal a new form, impact on students' perception of educational material appears to be of importance. Specifically, we mean it in comparison with traditional forms, which are video and text.</p></sec><sec><title>Purpose</title><p>Purpose. In our article, we will assess students' perception features of learning material presented in various formats, thus its efficiency for educational process.</p></sec><sec><title>Materials and Methods</title><p>Materials and Methods. We used the questionnaire method. The study participants were students of Don State Technical University. They were asked to assess materials presented in various forms: video, text, and VR.</p></sec><sec><title>Results</title><p>Results. The conducted research showed that the students highly assessed VR and video forms of information presentation. They think the stated forms are the easiest for perception, they are engaging and allow students to memorize material in the best way possible. While giving them the highest priority for further education, respondents also noted the difficulties with full immersion in the material.</p></sec><sec><title>Discussion</title><p>Discussion. The implementation of new forms of information presentation and VR specifically can help induce full immersion in the material. However, it requires familiarization for students with the content provided, which is organized in video and text form.</p></sec></trans-abstract><kwd-group xml:lang="ru"><kwd>формат образовательного контента</kwd><kwd>эффективность формата образовательного контента</kwd><kwd>виртуальная реальность</kwd><kwd>формат виртуальной реальности</kwd><kwd>эффективность контента</kwd><kwd>виртуальная реальность в образовании</kwd></kwd-group><kwd-group xml:lang="en"><kwd>educational material form</kwd><kwd>educational material form efficiency</kwd><kwd>virtual reality</kwd><kwd>virtual reality form</kwd><kwd>content efficiency</kwd><kwd>virtual reality in education</kwd></kwd-group></article-meta></front><back><ref-list><title>References</title><ref id="cit1"><label>1</label><citation-alternatives><mixed-citation xml:lang="ru">Ломовцева, Н. В. (2021). Отношение студентов СПО к использованию технологий виртуальной реальности в процессе обучения. 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