The influence of media on the formation of the behavior patterns of modern youth
https://doi.org/10.23947/2658-7165-2021-4-3-6-19
Abstract
The article examines the data obtained by the author because of a study conducted in Rostov-on-Don among representatives of student youth.
The Introduction provides data on the growing mediatization of modern society. The reasons for the scaling of the influence of media on the socialization of young people are described. At the same time, to date, social networks do not declare their educational function and, accordingly, do not declare their participation in the process of forming strategies and patterns of behavior of a modern young person.
The Methods section describes the empirical methods used in this study. The novelty of the study lies in the comparison of data obtained because of the use of quantitative methods (500 questionnaires were processed), which made it possible to identify indicators of the regularity and frequency of media use. The analysis of conversations with 40 informants in the technique of "indepth interviews" was carried out, in which the meaning that they put into assessing the strategies presented by the mass media as successful and requiring imitation was revealed.
The Results section describes the data obtained, provides quantitative and qualitative indicators. It is noted that the study helped to identify the influence of modern mass media on communication practices and their meanings in the youth segment.
The Discussion of the results section analyzes the findings, according to which the socializing function of the media today has an ambiguous influence. On the one hand, performing an information function, media provides a young person with the opportunity to adapt to the modern world, to understand current trends. On the other hand, through the media, fear of the future is formed, and individualistic values are strengthened. The section contains conclusions that demonstrate the orientation of the media sphere towards rejection of traditional moral patterns of behavior, the possibility of achieving success without labor costs, superficial, sometimes meaningless communication, relationships with peers that do not require long-term strategies.
Keywords
social networks,
mass media,
clip culture,
influence,
students,
pattern,
behavior,
individualism,
value
About the Author
M. A. Davydova
Don State Technical University
Russian Federation
Russian Federation
Maria A. Davydova
Rostov-on-Don
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Review
For citations:
Davydova M.A. The influence of media on the formation of the behavior patterns of modern youth. Innovative science: psychology, pedagogy, defectology. 2021;4(3):6-19. (In Russ.) https://doi.org/10.23947/2658-7165-2021-4-3-6-19
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