Personal Behavior in the Modern Digital Environment

   Introduction. The question of the digital personality and the behaviour of the individual in the digital environment remains open at the present stage of the science development. Current philosophical, mathematical, psychological, and sociological approaches bring closer understanding of the phenomenon of personality in the digital environment. However, they do not fully reveal its content. The differentiation of behaviour in the virtual and digital environment, the definition of the stages of personality formation in the digital environment, and the mechanisms of its functioning lie outside the scope of the research of a number of authors. In this regard, a comprehensive study of the personality in the digital environment and the definition of the terms “digital personality”, “digital behaviour”, and “digital activity”, becomes relevant.
   Purpose. Analysis of the specifics of the digital personality and the features of its digital behaviour.

   Theoretical Justification. The digital personality can be represented as a concentration of a real personality. It can be characterized by incorporeality, anonymity, homelessness, and reversibility in time. It is noted that a digital personality can be a constant formation and suggest subjective digital motives, affective states, cognitive features, and psychophysiological determinants. A person in the digital space can acquire new, previously inaccessible forms of cognitive processing of information. The digital activity of a person is divided into stable, metastable, and resonant. It is represented by the amount of digital resources used and the usage frequency. Digital behaviour is the activity of a person or their image in the digital environment, which manifests itself in interaction with other images in the digital environment.

   Discussion and Conclusion. The digital personality is a complex and multifactorial formation, characterized by the specifics of the behaviour in the digital environment and the level of its activity. In turn, to build a conceptual model of a digital personality, it is necessary to study its cognitive features, including ones formed under the influence of the digital environment; as well as affective states and their digital transformation. Moreover, the study of psychophysiological correlates of the person’s digital behaviour in a digital environment becomes significant. These research parameters will expand understanding of the digital personality.

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