Introduction. The article discusses the features of value and life-purpose orientations, the motivational sphere of the individual, which is currently one of the key topics in psychology. Value orientations and life-purpose orientations are interconnected and influence the formation of the individual, its development and the way the individual achieves goals in the activity. The development of the motivational component of the individual is closely related to the value-semantic sphere, which determines the direction and content of needs and motives. Of great importance are studies of various forms of motivation that affect the attitude to the matter, the quality of the work performed, the creative component of the activity. In the study, the authors consider the motivation to achieve success, as it plays an important role in successful educational and professional activity. In the conditions of modern society, fierce competition, a rapidly changing economic situation, specialists motivated to succeed have a better chance of being in demand and self-realization.

Objective. To study the value and life-purpose orientations of students with different levels of motivation to achieve success.

Materials and Methods. The following methods were used in our study: T. Ehlers' questionnaire "Motivation for achieving success", D. A. Leontiev's test "Meaningful orientations in life", M. Rokeach's test "Value orientations". The obtained data were processed using the Kruskal-Wallis H-criterion.

Results. The study sample consisted of 60 DSTU students. As a result of the study, differences in value and meaning-of-life orientations were found in students with different levels of motivation for achieving success. The study showed that students with an average, high and very high level of motivation for achieving success showed greater awareness of their lives and have goals for the future. Students with low motivation for success are less inclined to analyze their life plans, less inclined to goal-setting, and less confident that a person's life can be subject to conscious control.

Discussion. Studying the research of other scientists, we can conclude that motivation plays an important role in the period of potential realization and professional self-realization. The study revealed differences in the values of students with different motivation for success. Students with an average level of achievement motivation were found to have a predominance of conformist values.